We produced a brand film for ALPINE, a premium car audio brand from Japan with fans around the world. The concept is “SOUNDWARDS / Toward Better Sound.” A simple yet powerful brand message — that where the best sound resonates, the best people gather and the best spaces are created — is expressed through dynamic visuals and music. An amazing live performance, and the ultimate space created by the audience gathered there. The feeling of being drawn toward that space is portrayed through dynamic camera work, making extensive use of drones. The music is by KAITO, also known as Hiroshi Watanabe, who is internationally recognized for releases on Germany’s largest label. The video direction and DP were handled by Senzo Ueno, and the overall planning and production were done in collaboration with the creative agency Drill.