This project was designed to deliver Nabtesco’s “move and stop” technologies—those indispensable, behind-the-scenes strengths—as a visual experience that the general public can grasp intuitively. In this work, the Nabtesco Monsters were brought to life in 3DCG, and the structure was designed so that viewers could receive the message as something personally relevant, beginning with a family conversation. Kakao, who is incredibly large and strong; Pista, who is dexterous, flexible, and even capable of transforming; and Berry, who uses long arms to carry out detailed tasks with speed, all appear in a composition that connects technologies working behind the scenes of society to familiar everyday scenes.

This project was designed to deliver Nabtesco’s “Moving. Stopping.” technology—an unsung, behind-the-scenes force—as a visual experience that the general public can understand intuitively. In this work, the Nabtesco Monsters were rendered in 3DCG, and a pathway was designed to help audiences take it in as something personally relevant through a family conversation as the entry point. Kakao, who is very large and strong; Pista, who is dexterous, flexible, and even capable of transforming; and Berry, who uses her long arms to handle detailed tasks briskly, all appear in a composition that connects the technologies working behind the scenes of society to familiar everyday scenes.

This project was designed to deliver Nabtesco’s “move, stop.” technology—an unsung but essential force—through a visual experience that the general public can grasp intuitively. In this installment, the Nabtesco Monsters were rendered in 3DCG, and a pathway was designed to help viewers receive the message as something personally relevant, using a family conversation as the entry point. Kakao, who is extremely large and strong; Pista, who is skillful, flexible, and even capable of transforming; and Berry, who uses long arms to efficiently handle delicate tasks, all appear in a composition that connects technology working behind the scenes of society with familiar everyday scenes.