Toyo Kotetsu’s new logo and branding film. The logo is designed around the motif of the iron “cutout” holes created by a blanking press. Using restructured sound built from machinery noises recorded in an actual factory, the film artistically portrays the production process through which products are created, resulting in a branding movie that expresses the brand’s identity.

An enchanting projection mapping work created for Inukko Matsuri 2024, blending the mystical patterns of snow, causal sets, and “hare.” The festival is said to have originated from the myth of “Amano-Iwato,” beginning with a lively festival held by the villagers to lure Amaterasu out of the Iwato (another world), after which the rock door was opened. In addition, “dogs” have long been enshrined throughout Japan as a talisman against evil. “Hare” refers to an extraordinary state, such as a special day or a festival. Inspired by the origins of Inukko Matsuri, this work is a massive 50 x 23 m projection mapping that immerses viewers in a wondrous world created by the fusion of mystical protections and purification rites with the mysterious patterns of snow. It opens a portal connecting the real world and the otherworld, leading viewers into a “hare” dimension. Snow patterns like causal sets, where every event is infinitely connected by cause and effect, and fantastical scenery in which “hare” and “ke” flicker like a kaleidoscope unfold before the eyes. Bathed in spirits, mysterious protective rituals, light, and sound, the work explores a majestic visual landscape and an enchanting world.

We designed an ambient LED signage display that “mimics ductwork.” The LED signage is modeled after ducts installed on the ceilings inside actual buildings, and has been designed as cylinders and rectangular prisms that are the same size as real ducts. It represents a new form of LED signage that coexists with architecture. The economic information displayed on the LED signage is updated in real time every day with economic data from SPEEDA and NewsPicks provided by Uzabase. It was conceived as a scene in which the information flows through the ducts together with water, racing through the city of Marunouchi, one of the centers of the Japanese economy. To mimic ductwork, we simulated how sunlight enters over the course of a year. In addition, by installing illuminance sensors and linking the display to the lighting in the interior space, we designed the visuals on the LED signage to be overlaid with shadows. By reflecting color from elements such as the staircase, we pursued “mimicry” as closely as possible.