Minami Yokozawa

Minami Yokozawa

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Credited on 1 work in 2022. Main genres: 3DCG, Advertisement, Motion graphics.

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Work

3D OOH for NBA Japan Games 2022 - 映像作家: yukikawakami
3DCGAdvertisementMotion graphics

3D OOH for NBA Japan Games 2022

2022
00:00:30
Outdoor 3D advertisement for NBA Japan Games 2022 presented by Rakuten & NISSAN. We created a manga-like worldview, considering how to attract the attention of Japanese people unfamiliar with the NBA. We created this ad considering the possibilities of expression with 2D materials in outdoor stereoscopic advertising. We also created wrappings with the same design on the exterior walls of the building and implemented advertisements for the entire building. Outdoor 3D advertisement for NBA Japan Games 2022 presented by Rakuten & NISSAN. We developed a manga-inspired world, with the aim of drawing the attention of Japanese audiences who are not very familiar with the NBA. This project explored the expressive possibilities of using 2D materials in outdoor stereoscopic advertising. We also produced the same design as building wrap graphics on the exterior walls, carrying out a full-building advertising campaign.

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