Brother Industries and the globally active buzzworthy band CHAI present the “I want to be your brother.” campaign collaboration CM & MV. This campaign is built around the theme of supporting people as they welcome a new year and take on all kinds of challenges. In the collaboration CM “What’s your action?”, the “ACTION” of various people is depicted through a three-dimensional flipbook style, set to CHAI’s new song “ACTION.” The papercraft used in the flipbook scenes featured in the film was printed on a Brother printer. Drawing on the techniques of paper-craft manga artist Shinra Shinge, CHAI’s concert was recreated. The “ACTION” collaboration MV is a short story that expresses the feelings CHAI put into this song through the 모습 of children taking “ACTION” using papercraft.