About the work A man trudges through the same place again and again in a dim wasteland, as if dragging his weary body behind him. His doubles, replicated like afterimages, drift through the air, forming a huge mass that hovers over his head. On the ground, tentacles cling to him as if to hinder his steps. Before long, the man collapses to the ground and sinks into a mental realm. A visual work that depicts modern people, constantly exposed to information and living alongside complex human relationships, in an unfamiliar brilliance. The contours and boundaries of the self, shaped by self-awareness, waver, mutate, and dissolve. It portrays human beings living through this cycle. Directed and produced by the unit of Ryo Kitabatake and Takuma Sasaki, winners of Best of Stash and the Telly Award Gold. Filmed at Dimension Studio in London using the latest volumetric imaging technology, with music by Max Cooper. Max Cooper How many artists over the past decade have, like Max Cooper, reexamined and expanded the relationship between electronic music, visual art, technology, and science? Through collaborations with artists and institutions across disciplines, including the Barbican Centre, Zaha Hadid Architects, and Dolby Atmos, Cooper works with a mixed-media approach to create immersive installations, psychoacoustics, visual art, and electronic music. Max Cooper▶ maxcooper.net/ Dimension Studio Dimension Studio is a London studio that provides innovative volumetric and real-time production for creating next-generation virtual production, digital humans, and XR content. With production studios based in the UK and the US, as well as mobile environments operating around the world, it is committed to bringing the virtual entertainment of the future to life. Dimension Studio▶ dimensionstudio.co/

I was responsible for the creative direction of H&M’s first Japan-exclusive print collaboration, “BlackEyePatch x H&M.” Based on the concept, I handled the overall creative production and direction, including art direction, in-store poster design, the production of a campaign video featuring BlackEyePatch’s worldview and the collection, and the design of the limited-edition tabloid booklet “Journal B,” which was distributed as a purchase bonus.

AEON　英会話AEON「はじめての英会話」編TVCM　

“車の化身”としてサーキットをゴールに向かって踊り続ける森山未來さんの力強く独特な姿を軸に、エモーショナルな世界を作り上げたWEB CM。 スタントなしで過酷な撮影が行われた。 「フロアワーク」と呼ばれる全身と地面を使ったダンステクニックが取り入れられている点も見どころ。