Koji Tsukada

Product animation for ANESSA “MILD MILK.” We designed a visual communication that conveys the benefits of this sunscreen product, made with skin-friendly ingredients, in a visual and intuitive way.

Movie for UNIQLO`s PUFFTECH a new line of outerwear made with innovative next-gen fiber. 🥼🪡🪶

”Exploration 1: Studies for Naked-Eye 3D Vision” is the first installment of an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of video-based advertising expressions are possible by making use of the medium’s characteristics, such as creating a sense of depth through optical illusions, movements that catch the attention of passersby, visual composition, and sound design. As smartphones have become more widespread, advertising expression has increasingly taken on the aspect of a medium closely integrated into everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the fictional stories being presented. To make this project feel more realistic, we felt it necessary to express its world not through a fictitious client but through an actual brand product, so we approached the fragrance brand “SINN PURETE” with a collaboration proposal. We discussed the video planning with the collaborator and decided to create two 15-second movies, each based on a different theme, in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lines. The second film merges SINN PURETE’s mascot character with the world of SUNJUNJIE, aiming for a pop and humorous expression that feels distinctly Tokyo. The creative elements we challenged ourselves to include were how to create a striking 3D pop-out effect, and the selection of objects and movements that would be interesting when they emerge from the screen. Since not everyone watches a video from the beginning, we aimed to capture attention from any point of entry, while creating a sense of controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the framing structure, the imagined depth, the actual size of the billboard, and the relationship between viewing distance and scale.

“Exploration 1: Studies for Naked-Eye 3D Vision” is the first in an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of visually experiential advertising expressions are possible by taking advantage of the medium’s characteristics and investigating three-dimensional effects using optical illusions, motion that catches the attention of passersby, visual composition, and sound design. With the spread of the iPhone, advertising expression has increasingly come to function as a medium closely tied to everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the development of fictional narratives. To make this project feel more realistic, we felt it was necessary to base it on an actual brand product rather than a fictional client and to express its worldbuilding, so we brought a collaboration proposal to the fragrance brand “SINN PURETE.” After consulting with the collaborator on the film planning, we decided to produce two 15-second movies with different themes in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lineups. The second film blends the world of SINN PURETE with SUNJUNJIE’s universe through the brand’s mascot character, aiming for a pop and humorous expression with a distinctly Tokyo feel. The creative elements we challenged ourselves to include were how to create a pop-out 3D effect, as well as selecting objects and movements that would be interesting when they appear to jump out. Since not everyone watches a video from the beginning, we aimed to make it capture attention no matter when it is viewed, while maintaining a controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the stage-like framework, imagined depth, the actual size of the billboard, and the relationship to the viewing distance.

I created an alternative image for the “sky” play equipment designed by DOMINO ARCHITECTS. This play equipment was actually exhibited at PLAY EARTH PARK, held on the lawn plaza at Tokyo Midtown. It consists of 37 transparent air bags of different shapes and sizes combined to form a giant 12-meter-diameter circle. I visualized the texture of the transparent PVC and the way the play equipment inflates and plays with one another.

We produced a brand film for PowerX, a next-generation energy company driving the decarbonized era. It visualizes the flow of bringing electricity generated by offshore wind power back to shore in batteries loaded onto ships, then using it as clean energy for EV charging and industrial power. As the company has just completed a major round of fundraising and is now entering the stage of social implementation, we eliminated all imagery and pursued realism and a sense of authenticity.

As a 22AW UNIQLO Masterpiece social asset, 12 CGI movies were produced. Based on the three themes of Pure Nature, Colors, and Extremely Soft, the timeless core products of Masterpiece were expressed through texture, richness, touch, and material imagery.

A reel compiling movies for Almado’s special website, a company that develops and sells cosmetics whose main ingredient is eggshell membrane. The benefits of eggshell membrane extract and the structure of skin tissue are expressed through dynamic, poetic visuals based on scientifically accurate information supervised by a physician.

A launch film for the colored contact lens brand "IamMe". To visually integrate the product concept of “cosmetics lenses,” which applies the color approaches of hair color and cosmetics to colored contacts, along with the lens manufacturing process and wearing imagery, the film is structured into three continuous parts. Assuming it would be used as social media advertising, the person in the wearing imagery was not filmed in live action but instead deliberately created as a CGI virtual human. By combining the realism of a flesh-and-blood body with excessively aesthetic skin and eye textures that seem to have passed through a photo filter, the film emphasizes the lens’s dot design while creating a sense of positive discomfort.