Whatever Taipei created an immersive exhibition with Saatchi & Saatchi Taipei to celebrate the 200th anniversary of the whisky brand The Glenlivet. Set in the 19-meter-high circular hall of the National Taichung Theater in Taiwan, visitors were transported into the world of 1824, journeying through swaying barley fields and floating barrels as they traced The Glenlivet’s 200-year history. Scenes followed of founder George Smith and King George IV, symbolizing the brand’s innovative origins, along with the moment he received permission to legally distill whisky for the first time in the Livet Valley, and bullet-hole imagery depicting the founder’s bravery in confronting smugglers. In the climax, cascading whisky transformed into beams of light, expressing the opening of new possibilities for the next 200 years.