vanitas music video

Inspired by 1990s romance dramas, this piece depicts the two characters’ love story within 3 minutes and 30 seconds, structured like a one-cour serial drama with Episode 1, Episode 2, Episode 3... and a final episode.

When I listened to the piece, three images came to mind: a “black hole,” “a human hand struggling in black water,” and a “long, narrow tunnel.” The black hole conveyed the image of being drawn into something, while the long tunnel represented a life from which one cannot escape.

I was responsible for the creative direction of H&M’s first Japan-exclusive print collaboration, “BlackEyePatch x H&M.” Based on the concept, I handled the overall creative production and direction, including art direction, in-store poster design, the production of a campaign video featuring BlackEyePatch’s worldview and the collection, and the design of the limited-edition tabloid booklet “Journal B,” which was distributed as a purchase bonus.

The radiance of youth!