Hiroki Fujimaki

Hiroki Fujimaki

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Credited on 1 work in 2019. Main genres: AD, Advertisement, Art work.

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Art Director Director
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Work

YRGLM「IMPACT ON THE WORLD」篇 - 映像作家: lighttheway
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YRGLM「IMPACT ON THE WORLD」篇

2019
00:00:57
This is a concept film created to communicate the branding image of YRGLM Inc. (formerly Rockon Co., Ltd., renamed on August 1, 2019; https://www.yrglm.co.jp/philosophy/). By capturing the many expressions of the rubber band used in the symbol mark, the film highlights the idea that it represents a material full of infinite possibilities. The visual expression brings to life the symbol’s message of “originality unconstrained by common sense.” The new company name, tagline, logo, symbol mark, and other CI elements were handled by TSDO Inc., led by Taku Satoh. LIGHT THE WAY Inc. was responsible for directing and producing the film. Corporate philosophy: “Impact on the World” Keep creating impact in everything you do. Because the accumulation of small impacts that resonate in people’s hearts will one day become a great wave that shakes the world.

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