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Levi's × LEGO | "Play It Again" Collaboration Launch Film
2022〜
00:00:32
In collaboration with Taiwan design studio MixCode, we contributed to the product launch film for the Levi's × LEGO autumn collection under the theme "Play It Again." Across four imaginative play scenes, LEGO bricks matching the apparel's vibrant color palette serve as triggers for whimsical chain reactions, transforming everyday objects into unexpected surprises. Through high-density LEGO particle simulations, bold color-blocking, and kinetic stage staging, the animation amplifies the collection's playful spontaneity and tactile creativity.