Dajistudios

Produced a concept film for SIGMA’s Art line. Through a group of lenses standing elegantly against the sky and the world seen through the windows of the letter A, the film metaphorically expresses the worldview of Art. Based on the concept that a lens’s value lies not in the lens itself, but in the world seen through it, we were careful not to forcefully proclaim the brand’s value.

WOW was responsible for planning and producing the communication design for “Riiiver,” a new IoT platform jointly developed by Citizen Watch and VELDT. To coincide with the launch of Riiiver, the first compatible product, the solar-powered smartwatch “CITIZEN Eco-Drive Riiiver,” was released. Combining the functionality of a smartwatch with the beauty of a wristwatch, this product is characterized by the high degree of freedom it offers users to customize the watch’s functions themselves. By linking it with the Riiiver smartphone app, users can assign their preferred functions to the buttons and freely control the movement of the hands. The promotional video focuses on the distinctive motion of the hands, graphically depicting the various movements of the three hands, the body design, and the color variations in a fast-paced sequence. It also expresses the connections and sharing between apps through this watch by arranging multiple color variations of the watch on a single screen.