“This is a music video designed specifically for naps, helping to enhance creativity by taking you through a nap and then waking up while you watch. It consists of two parts: sleep music and awakening visuals. In particular, the colors and idea framework of the awakening visuals, the unfolding of the piece, the pitch of the music, and the lyrics will awaken your creativity.

Music video for Helsinki Lambda Club’s track “GNIBN Ⅱ (feat. PEAVIS, CHAI).” Behind every good thing, something bad is happening. This piece depicts the repeated small moments of everyday life from the perspectives of multiple mysterious characters.

Description: We planned and produced video content for a massive LED signage display, approximately 16K in resolution and measuring 24m wide by 2.8m high, for the entrance of mixi’s new office on the 36th floor of Shibuya Scramble Square. As the welcoming face for visitors, we explored ways to express the company’s “free creativity unconstrained by conventional ideas” as our core theme. Based on the “For Communication” mission consistently upheld by the services created by the mixi Group, we established four content themes: “Location - SHIBUYA,” “Inclusiveness - DIVERSITY,” “First Move - MOTION,” and “Sharing - TIME.”