髙谷優偉

髙谷優偉

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Vaundy × Morisawa Fonts “Okigigami” - 映像作家: whatever
Music video

Vaundy × Morisawa Fonts “Okigigami”

2022
00:04:29
We planned and produced “Okitegami,” a tie-up music video with multi-artist Vaundy for Morisawa Fonts, Morisawa’s cloud-based font service that leads Japan’s font industry. We also handled the production of the special website released alongside the music video. https://okitegami.morisawafonts.com/ This work is a Font Specimen Music Video that uses 77 fonts provided by Morisawa Fonts, including Gothic and Mincho typefaces, and colors the lyrics with a wide variety of fonts like a font specimen book. Centered on the “magic words” featured in the song that Vaundy wrote specially for this collaboration, we used different fonts to match the meaning, weight, fragility, and emphasis of the lyrics, resulting in a vibrant music video that conveys the emotions of the lyrics more powerfully.
Udemy "Connecting those who want to learn with those who want to teach." - 映像作家: whatever
CMTV-CMWeb CM

Udemy "Connecting those who want to learn with those who want to teach."

2022
00:00:31
We planned and produced a global campaign centered on TV commercials for Japan and Korea for Udemy, one of the world’s largest online learning platforms connecting people who want to learn with those who want to teach. Under the theme, “Connecting those who want to learn with those who want to teach,” this campaign depicts how Udemy connects a wide range of students who want to learn to advance their careers or become the person they aspire to be with instructors—entrepreneurs and professionals from every field around the world—who want to share their knowledge and skills, enabling students to learn practical, cutting-edge skills anytime, anywhere.
NHK “Hand Wash Dance” - 映像作家: whatever
Promotion

NHK “Hand Wash Dance”

2020
Only Image
Description: We were responsible for planning the “Hand Wash Dance” broadcast on NHK, as well as producing the video and logo design. As the world was facing severe restrictions on daily life due to the COVID-19 pandemic and people were feeling down, we wanted to create a video content piece that would encourage handwashing as a coronavirus countermeasure while also helping viewers feel upbeat and positive. The idea we came up with was to create a “handwashing routine like a dance” that everyone would want to try. Based on finger tutting, a dance style that mainly uses the fingers, it became a “hand wash dance” that is a little challenging yet fun and allows you to wash your hands properly. Starting with NHK, it is scheduled to be broadcast on TV stations around the world in the future.