I expressed the worldview of the work.

A music video for another song from the story of “Living in a World Without Magic,” a work created in 2022 that led to my selection as one of the 100 Filmmakers of Last Year. I aimed to create a video full of fun tricks that are delightful to watch and make you smile without thinking, featuring the cuteness of Haru, Akane, and Meto.

I directed animation for the first time after having only ever made independent animations before. In independent production, data management is much looser, there’s no need to separate in-between drawings from key drawings, and there’s no need to give instructions to anyone, but commercial animation doesn’t work that way, so it was tough. There were at least three major accidents, and I ended up drawing a huge amount of layout, key animation, in-between animation, and backgrounds. In the end, I got heavily involved in every stage except the photography, and for the month leading up to the deadline—34 days—I worked every day for 13 hours while talking on the phone with the art director, making it feel like the three of us, including the photography director, were producing an independent animation. Because my memories of my first time as director were like this, it has become a trauma.