Since the song had a poppy, lively feel, I built the motion to match that upbeat image as well. While keeping the animation of the illustrations placed at the center of each cut as the main focus, I made sure the motion of the 2D design did not look too flat when arranged alongside the animation.

MV for “Aizome Summertime!!,” the main theme song of Hololive’s summer event, Holo Natsu Paradise. Based on a 3DCG sugoroku board game scene, this MV follows the Holomem’s summer青春 and their journey toward the live performance. Character design by Hiroyuki Ooyama (Umber). The CG scenes were handled by kumo.productions, the design by .MP, and the motion graphics by Kana Tatematsu. The animated scenes were produced mainly by Liberty Animation, with the participation of various animation studios. © COVER

With “love,” a feeling familiar to teenagers as romantic affection, as the starting point, the protagonist shares empathy and experiences with friends. The protagonist’s everyday reality, and the chain of gratitude and emotions (small acts of “love”) that arise from being encouraged by friends, unfold in a poetic inner world. The desire to cherish someone or something is supported and nurtured by friends, eventually blossoming into something real and helping them overcome worries and hardships. In the end, they share music with their friends in a choral style, connecting with one another. This animation expresses a story that goes beyond romance, culminating in a larger “love” as affection toward friends, family, and other close ones.