The Nescafé Hong Kong “RE/Imagine” TV commercial, aired in Hong Kong, was produced by P.I.C.S., with Daichi Yasuda (P.I.C.S. management) serving as director. The commercial was created using cutting-edge CGI and motion capture technology, and features a hyper-realistic CG human, a “virtual human,” singing. Anonymouz, who performs the tie-in song “In Our Hearts,” also appears as the base model for the virtual human “Zoe,” and additionally provides Zoe’s voice in the Japanese version.

Appier is a Taiwan-based technology company that provides AI-powered marketing solutions and was selected by Fortune magazine as one of “50 Companies Leading the AI Revolution.” We planned and produced its first brand commercial at Whatever. To make the Appier brand easy for anyone to understand while keeping it engaging, we came up with the idea of turning the well-known tragic tale of “The Little Match Girl” into a business success story powered by Appier. The realistic visuals that instantly draw viewers into the story’s world were filmed entirely remotely in Eastern Europe. We also focused on expressing Appier’s core technology, “AI-based prediction,” creating a commercial that intuitively and memorably conveys how AI empowers business.

私たちが普段から使っているプラスチックのゴミが、海の生態系を壊している事実を伝えるために制作。空を気持ちよさそうに飛んでいるレジ袋たちが、最後は海にたどり着き、生き物の生態系を壊していた。作品の前半と後半で生まれるショッキングなギャップを描くことで、この事実をより印象的に伝えています。また、この作品では、レジ袋を使うことが多い母親と娘を主人公にしました。 これから地球の未来を担っていく子どもが、レジ袋を断り、未来を守っていく意思表示をすることで、普段何気なくレジ袋を使っている視聴者にも行動を喚起してもらえるような構造にしました。母親役は、数々のドラマや映画で、その演技力の高さを評価されている南海キャンディーズ・しずちゃんが演じています。