We were responsible for planning and producing “Yankee Library,” an event to commemorate the release of Volume 7 of the popular manga Taxes Paid for by the Taxpayer, which is currently serialized in Kodansha’s Young Magazine. Taxes Paid for by the Taxpayer is a library-themed workplace manga about a Yankee boy. For the event, we created a mobile library in the form of a wildly decorated Yankee-style truck: the “Yankee Library.” The launch event for the new volume was held at Shibuya Cast Garden. Visitors could climb up onto the truck bed, which served as the library, borrow all volumes of the comics and related books, and read them in the reading space. They could even read Volume 7 before its official release date. In addition, we prepared a special exhibition that allowed visitors to experience the story of Taxes Paid for by the Taxpayer. The event was enjoyed both by first-time visitors discovering the series for the first time and by fans who came specifically for the event, making it a celebration of the series’ world. Over the two-day event, a total of 1,360 people visited.

We planned and produced a global campaign centered on TV commercials for Japan and Korea for Udemy, one of the world’s largest online learning platforms connecting people who want to learn with those who want to teach. Under the theme, “Connecting those who want to learn with those who want to teach,” this campaign depicts how Udemy connects a wide range of students who want to learn to advance their careers or become the person they aspire to be with instructors—entrepreneurs and professionals from every field around the world—who want to share their knowledge and skills, enabling students to learn practical, cutting-edge skills anytime, anywhere.