At BMW Japan Premiere, Forwardism: BMW The Seven Museum, this art installation was presented at the National Art Center, Tokyo. “Transcendence of Digital Form” is a work that questions the existence of our life forms connected to a higher-dimensional internet in a far future where the word “digital” feels outdated. The first half depicts the digital present, and the second half is divided into two parts, portraying a future beyond digital. The music was composed by sound artist Hal ca, expressing the digital “present” and the digital-transcendent “future.”

Description: We planned and produced video content for a massive LED signage display, approximately 16K in resolution and measuring 24m wide by 2.8m high, for the entrance of mixi’s new office on the 36th floor of Shibuya Scramble Square. As the welcoming face for visitors, we explored ways to express the company’s “free creativity unconstrained by conventional ideas” as our core theme. Based on the “For Communication” mission consistently upheld by the services created by the mixi Group, we established four content themes: “Location - SHIBUYA,” “Inclusiveness - DIVERSITY,” “First Move - MOTION,” and “Sharing - TIME.”