We collaborated with NHK to create CHEER PLAYER, a service that makes it easy for anyone to share the excitement and emotion of cheering, and, as its first real-world application, partnered with NHK Student Robocon. https://www.nhk.or.jp/robocon/ 　 CHEER PLAYER can be used simply by visiting the site, without downloading an app. When you cheer through CHEER PLAYER, your own cheers and everyone else’s appear on screens at the venue and on the broadcast, helping to make the event even more exciting. 　 Built with the desire to create a new TV viewing experience that lets many people—including not only men and women of all ages, but also people with disabilities—share a new way of cheering, this new service/tool was developed with careful attention to many details beneath its simple experience, including directions that let viewers more vividly feel the excitement of cheering and an interface designed to be easy to use while watching.