Video content displayed on the giant LED screen (16K / 24 m wide x 2.8 m high) at the office entrance of Shibuya Scramble Square / MIXI GROUP. A future Shibuya where a variety of elements—such as the latest culture and traditional culture, technology and nature, and humans and animals—intertwine is expressed through pixel art animation that blends nostalgia with a sense of innovation. More than 300 uniquely eccentric characters, ranging from realistic to fantastical, appear throughout the piece, and the intricate imagery created from over 10,000 layers produces a pleasantly chaotic atmosphere, creating an entrance space where there is always something new to discover no matter where you stop and look.

Description: We planned and produced video content for a massive LED signage display, approximately 16K in resolution and measuring 24m wide by 2.8m high, for the entrance of mixi’s new office on the 36th floor of Shibuya Scramble Square. As the welcoming face for visitors, we explored ways to express the company’s “free creativity unconstrained by conventional ideas” as our core theme. Based on the “For Communication” mission consistently upheld by the services created by the mixi Group, we established four content themes: “Location - SHIBUYA,” “Inclusiveness - DIVERSITY,” “First Move - MOTION,” and “Sharing - TIME.”