We planned and produced a global campaign centered on TV commercials for Udemy, one of the world’s largest online learning platforms, targeting the U.S., Japan, and South Korea. Rather than simply introducing the service, we focused on what kind of future this platform could open up, successfully conveying users’ own potential and the possibilities they could gain through Udemy. To create visuals that would resonate in both Western and Asian regions, we changed the main cast for each market and produced multiple versions of the copywriting tailored to each country.

amazarashi’s Hiromu Akita’s singing voice is drawn across the sky as lines of light. Struggling, writhing, and continuing to sing even alone, it connects to the future.

NHK E-Tele “Shakiin!” A music video that aired from April 2018 in the program segment “Shakiin! Music.”