PromotionTV-CMWeb CM
Udemy
2021
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We planned and produced a global campaign centered on TV commercials for Udemy, one of the world’s largest online learning platforms, targeting the U.S., Japan, and South Korea.
Rather than simply introducing the service, we focused on what kind of future this platform could open up, successfully conveying users’ own potential and the possibilities they could gain through Udemy. To create visuals that would resonate in both Western and Asian regions, we changed the main cast for each market and produced multiple versions of the copywriting tailored to each country.