上水樽力

上水樽力

unverified

Credited on 1 work in 2022. Main genres: Animation, TV-CM.

Category
Director
Status

Is this you?

Claim your profile for free — edit your bio, works, and contact info.

Claim this profile

Work

Snow Sand - 映像作家: whatever
AnimationTV-CM

Snow Sand

2022
00:00:31
We planned and produced a TV commercial for “Snow Sand,” a winter-only baked confection created by the sweets brand “SNOWS,” which launched in 2021. https://snows-winter.com/ As SNOWS’s first-ever commercial, we focused on how to bring the brand’s world to life on screen, and arrived at the idea of animating the works of printmaker Kazuyoshi Otani, whose art is also featured on the packaging, as faithfully as possible. By combining only the individual elements from Otani’s various print works, we depict the memory of a winter walk, with footprints as the protagonist. Designed to feel deliberately open and unhurried, the commercial offers viewers a slightly mysterious, relaxed moment when it airs among other information-heavy ads.

Frequent collaborators