須賀達也

Promotional video introducing the secondary use of “OTEC” by Mitsui O.S.K. Lines. Focusing on industrial creation through deep seawater, it presents a story showing how deep seawater is connected to various industries. As the motion graphics director, I was involved in everything from storyboarding and design to motion. To keep it from becoming merely a technical explainer, I proposed a friendly tone that would help make the content easier to understand.

Description: A short film created by the Finnish art project “Buddy Dog” to commemorate the 100th anniversary of Sun Yat-sen University (SYSU) in China. We were responsible for the film’s direction, motion, and object design. We proposed motion design with a warmth that fits the worldview of Buddy Dog. It expresses a Zen-like perspective posed toward the digital society.

We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.

Produced the opening video for TGS2023 × CR CUP Street Fighter 6. This event was held offline as a special main stage event at Tokyo Game Show 2023. Centering on the fist monument that symbolizes Crazy Raccoon Cup Street Fighter 6, this cinematic video was created around the theme that “one’s own pride, along with the feelings of teammates and supporting fans, is too heavy to bear alone, but only by turning that pressure into strength can one reach the top.” It tells the story that, because the first tournament drew such tremendous excitement, the memories of that moving event gave rise to the floating land in the sky. For the typography, the goal was to fuse the rawness of street culture with the formality of a grand stage. As an element of street culture, we created team tags and other tags using a graffiti technique known as tagging. In the animation, the overall look is elegant and chic, based on the design concept and the atmosphere of the typefaces used, while the tagging is given a sense of speed to serve as an accent. For the music, Trap EDM forms the foundation in order to incorporate the modern atmosphere of the game itself and its street-culture sensibilities. In the opening, fragmentary synth sounds inspired by the game’s BGM create tension, while deep reverb effects evoke a spacious environment suited to the visuals. In the scene where the floating land rains down upon the city, melodic dubstep elements are added while retaining the Trap EDM feel to express supernatural power, depicting the determination and passion of those taking on the tournament through pounding rhythms and melodies that surge violently up and down.