藤原礼実

藤原礼実

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Credited on 6 works from 2017 to 2023. Main genres: Animation, CM, Advertisement.

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Work

FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AnimationCMWeb CM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
00:01:08
We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.
FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AdvertisementAnimationCM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
Only Image
Planned and produced the main visual and movie for UNIQLO’s 2023 global holiday campaign. We created Wimmelbook-style visuals, depicting people experiencing a variety of everyday “small joys” in an imaginary cityscape centered around UNIQLO stores. Through the excitement of the holiday season, the visuals convey UNIQLO’s “LifeWear” philosophy of bringing the ultimate everyday clothing to people around the world. We also produced a special movie in which approximately 1,400 characters move about in animation, which was rolled out at about 3,000 stores in 27 countries worldwide.
Vaundy × Morisawa Fonts “Okigigami” - 映像作家: whatever
Music video

Vaundy × Morisawa Fonts “Okigigami”

2022
00:04:29
We planned and produced “Okitegami,” a tie-up music video with multi-artist Vaundy for Morisawa Fonts, Morisawa’s cloud-based font service that leads Japan’s font industry. We also handled the production of the special website released alongside the music video. https://okitegami.morisawafonts.com/ This work is a Font Specimen Music Video that uses 77 fonts provided by Morisawa Fonts, including Gothic and Mincho typefaces, and colors the lyrics with a wide variety of fonts like a font specimen book. Centered on the “magic words” featured in the song that Vaundy wrote specially for this collaboration, we used different fonts to match the meaning, weight, fragility, and emphasis of the lyrics, resulting in a vibrant music video that conveys the emotions of the lyrics more powerfully.
NHK Special: The Origins of Food - 映像作家: whatever
InstallationInteractiveTV

NHK Special: The Origins of Food

2019
Only Image
Description: For NHK General TV, we planned and produced a projection show as one segment of the NHK Special series “The Origins of Food” ~ The “Ideal Diet” Revealed by Human Evolution. To explore the origins of food-related themes, TOKIO members trace the history of evolution back to the ancestors of humankind in “The Origins of Food Time Machine,” which depicts the history of evolution. https://www.nhk.or.jp/special/shoku/ You can watch the broadcast projection show here. ◆ Part 1 https://www.nhk.or.jp/special/shoku/series/01/ ◆ Part 2 https://www.nhk.or.jp/special/shoku/series/02/ ◆ Part 3 https://www.nhk.or.jp/special/shoku/series/03/ ◆ Part 4 https://www.nhk.or.jp/special/shoku/series/04/ We also planned and produced the digital content “The Origins of Food Time Machine,” featured in the “What Is Delicious?” exhibition held at Shibuya Scramble Square, where visitors can actually experience the “600 Million-Year Journey of Food and Human Evolution” that TOKIO experienced in the program. https://www.nhk.or.jp/plusx/event/oishii/

Frequent collaborators