森下夏樹

森下夏樹

unverified

Credited on 2 works in 2023. Main genres: Animation, CM, Advertisement.

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Writer / Copywriter
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Work

FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AnimationCMWeb CM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
00:01:08
We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.
FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AdvertisementAnimationCM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
Only Image
Planned and produced the main visual and movie for UNIQLO’s 2023 global holiday campaign. We created Wimmelbook-style visuals, depicting people experiencing a variety of everyday “small joys” in an imaginary cityscape centered around UNIQLO stores. Through the excitement of the holiday season, the visuals convey UNIQLO’s “LifeWear” philosophy of bringing the ultimate everyday clothing to people around the world. We also produced a special movie in which approximately 1,400 characters move about in animation, which was rolled out at about 3,000 stores in 27 countries worldwide.

Frequent collaborators