To help people remember “Kitts” from the preschool ICT teaching material “Kitts (KitS),” we used a wordplay hook by linking “Kitts” with “kittsiiwa” (“Kitts is good”) and “kittsiiwa” (“that’s really intense”), inviting viewers to enjoy the mismatch in conversation and making “Kitts” stick in their minds within a short runtime. While using an illustration-animation style, we deliberately made the mouth live-action to draw attention to the “words” themselves and create a strong sense of personality.

“PIP MAGNE LOOP MAX” teams up with BAKI! KOO-KI’s Toichi Shirakawa directed the special video, “Baki Baki Strongest Shoulder Stiffness Arc,” supervised by the original creator. A total of four videos were produced: “After long hours in the same position, the body goes CLANK” “Tense face-to-face interactions and physical labor leave you ROCK-HARD” “Stress from being caught in the middle weighs HEAVY on the shoulders and neck” “Year-round nonstop hard work leaves you CRACKED TO THE BONE” The characters are ordinary people battling various types of stiffness, whether from computers, customer service, stress, or housework and childcare. To save these fighters, the ultra-strong magnetic PIP MAGNE LOOP MAX makes its appearance. Special care was taken in portraying the characters’ before-and-after transformations.

A promotional video introducing oni culture based on the Shuten-dōji legend from Fukuchiyama City, Kyoto Prefecture. Since the picture scrolls used were horizontally long, the work was made into a fast-paced dialogue drama with extensive camera work. 15 seconds per episode, 24 episodes in total. A modernized take on the Shuten-dōji legend based on historical facts — a slapstick oni-extermination show! The voice actors are Katsuyuki Konishi, who voices Tengen Uzui in “Demon Slayer,” and Kiseki, a “ryoseirui” voice actor who skillfully switches between male and female voices.