Got invited by my brother Endo, who’s based in Mexico, and directed the promo film for ASAI as part of the Japan team! Friends came and went, passing the camera like a relay baton, as we ran around Tokyo capturing moments together. That energy made it into the film — you can feel it. ASAI is a serene and beautiful Japanese restaurant in the heart of Mexico City. We just tried to match that quiet elegance with our visuals.

Got invited by my brother Endo, who’s based in Mexico, and directed the promo film for ASAI as part of the Japan team! Friends came and went, passing the camera like a relay baton, as we ran around Tokyo capturing moments together. That energy made it into the film — you can feel it. ASAI is a serene and beautiful Japanese restaurant in the heart of Mexico City. We just tried to match that quiet elegance with our visuals.

子どもの頃に夢中になったミニカー遊び。そのときの没入感やワクワクを、手作業の温度と現代技術の融合によって映像化しました。 美術は監督と制作部が廃材を活用して構築。 キャラクターや背景のイラストも、紙質や印刷、加工方法に至るまで試行錯誤を繰り返し、世界観にふさわしい質感を追求しました。 少人数での撮影体制の中、担いきれない工程にはAIも“仲間”として参加。生成物はそのまま使わず、人の手で熱と質感を重ね、素材の輪郭を丁寧に引き出しています。 商品のサイズや構造的な制約もふまえ、演出設計には綿密なテストを重ねながら、一体感のある現場づくりを目指しました。