MASH Beauty Lab_Celvoke 2022S/S_New brightness with emotion（2022）｜広告｜保泉圭太

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Director : Keita Hoizumi
Director of Photography : Akinori Ito
Projection : Tomoya Kishimoto
Music： Hiroki Saitoh
Art Director ： Hirokazu Kobayashi (SPREAD)
CG Director： Hiroshi Ouchi
Programmer : Yuta Nakano

Key visuals of the 2022 S/S Makeup Collection for the beauty brand Celvoke. The shimmering particle visuals, inspired by the collection theme “New brightness with emotion,” were projected onto a gauze space. A system was constructed to allow real-time changes in the amount of particles, speed, coloring, etc., to immediately respond to dynamically changing shooting conditions. An emotional visual surrounded by a mysterious light was achieved.