Planned and produced the main visual and movie for UNIQLO’s 2023 global holiday campaign. We created Wimmelbook-style visuals, depicting people experiencing a variety of everyday “small joys” in an imaginary cityscape centered around UNIQLO stores. Through the excitement of the holiday season, the visuals convey UNIQLO’s “LifeWear” philosophy of bringing the ultimate everyday clothing to people around the world. We also produced a special movie in which approximately 1,400 characters move about in animation, which was rolled out at about 3,000 stores in 27 countries worldwide.