The fourth installment of the Lupin the Third x McDonald’s collaboration CM features Fujiko’s first appearance. In addition to TV commercials, this video also aired on YouTube (Bumper), X (Twitter), TikTok, and TVer. *The mobile order–exclusive coupon, “McFry Potato (R) M/L size for 250 yen,” was available for 14 days only, from Monday, January 22, 2024 to Sunday, February 4, 2024.

I was responsible for the following: ・Direction: from the planning storyboard onward ・Motion design ・Editing We produced the opening for the YouTube program “Discovery ○-Minute Cooking,” in which a famous adventurer eats bizarre foods such as insects. In keeping with the show’s concept, we came up with an opening in which the character calmly eats while the theme song from 3-Minute Cooking plays in the background. Given that the program has a dedicated fan base, we focused on the appeal of watching the adventurous host take things too far every episode and then leaving witty comments in the YouTube comment section; with that in mind, we created the piece around a concept of animating a large number of iconic scenes and homages to the show that are impossible not to comment on. We also made sure it would be easy for anyone to understand, so that viewers outside the core fan base wouldn’t feel left out. #motiongraphics #motiondesign #design #edit #direction #artdirection #2d #ad #advertisement #flatdesign #flat #animation #artwork #movie #image #pr #promotion #pv #graphicpackage #web #motiongraphics #animation #motiondesign #motion #editing #direction #artdirection #flatdesign #flat #advertising #art #animation #video #movie #opening #title #promotion #graphicpackage #web #1930 #ichikyuusanzen #shohiguro #ishiguro #shoh #ishiguroshoh

This is an original segment for the new craft program “Ugokosaku,” which is being developed jointly by the video streaming service U-NEXT and designer Masaya Ishikawa. By working together with animations displayed on a tablet or smartphone and placing the craft on the screen, you can create a moving craft—that is, “ugokosaku.” “Ugokosaku” also uses technology and optical illusions to deliver the joy of making things by hand through new crafting and visual experiences unique to streaming.

The Digital Pharmacy series is an experimental approach to exploring the effectiveness of drug experiences in digital space. The Digital Pharmacy series is the world’s first audiovisual pharmaceutical series, designed to produce different effects for specific symptoms. This series aims to redefine what medicine is and contribute to the future well-being of society as a whole in the digital age.