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河上裕紀

河上裕紀

Yuuki Kawakami

3DCGAdvertisementMotion graphics

3D OOH for NBA Japan Games 2022

2022

00:00:30
Director : Yuuki Kawakami
CG Artist : Takuya Aoki
CG Designer : Kaori Narita
Chief 2D designer : Maiko Iwamoto
2D designer : Minami Yokozawa
Music / Sound Design : Intercity-Express
Producer: Masakazu Kagami
ⒸNBA
Outdoor 3D advertisement for NBA Japan Games 2022 presented by Rakuten & NISSAN.
We created a manga-like worldview, considering how to attract the attention of Japanese people unfamiliar with the NBA.
We created this ad considering the possibilities of expression with 2D materials in outdoor stereoscopic advertising.
We also created wrappings with the same design on the exterior walls of the building and implemented advertisements for the entire building.

NBA Japan Games 2022 presented by Rakuten & NISSANのための屋外3D広告。
NBA にあまり馴染みのない日本の人たちに、どう気に留めてもらうかを考え、漫画調の世界観を構築。
屋外立体視広告における 2D 素材での表現の可能性を考え制作しました。
またビル外壁にも同様のデザインでラッピングを制作し、ビル全体での広告展開を実施しました。

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