Yorushika “Shayo” MV Digital animation

Ending theme for the TV anime "With You and the Rain." “filled” as the antonym of “empty” Even when we don’t know what kindness or doing the right thing looks like, there are moments when we’re unexpectedly comforted by the time we spend with someone or something. When you’re struggling, I hope there’s someone or somewhere you can go to and let your feelings out. They don’t need to answer; it could be a pet, a doll, a fictional being, or even yourself. Even if you know you’ll lose that presence someday, there are times when the moments you share now feel undeniably meaningful. Perhaps that is a small prayer to keep living, even while carrying feelings that can’t be put into words. Not denying loneliness. But not locking it away either. I wanted to depict the kind of time that gently gathers up the identity of that warmth as it gradually takes shape. I created this work hoping that, for those who watch it, it would become a time of quietly facing the emotions deep in the heart, a time in which something slowly begins to feel full.

BCL Company offers a diverse range of cosmetic brands. This film was created to share the company’s new corporate philosophy. The section that conveys the philosophy through typography was inspired by BCL’s new vision: “With ideas that go one step beyond, repaint beauty and color every day.” It uses the image of “repainting” with paint, while scenes depicting the development of various products and their journey to the user are expressed through photo collage. Fruits and plants featured on the packaging blend together graphically, powerfully conveying the process leading to commercialization. In addition, a fresh and colorful tone is combined with the brand’s deep navy color, creating a balance between a sense of innovation and a sincere, grounded image.