“Don’t Let the Earth End” NEXT MEATS – Japan’s First TV Commercial by an Alternative Meat Brand

At Next Meats, we have set forth the philosophy of “never letting the Earth come to an end,” and since our founding in June 2020, we have been moving at full speed in the alternative meat sector to tackle global warming and the food crisis. To date, we have released products such as the world’s first yakiniku-style alternative meat series, “NEXT Yakiniku,” the 100% plant-based beef bowl “NEXT Gyudon,” and the chicken-style alternative meat “NEXT Chicken.” At our research facility, we are developing a wide range of alternative proteins, not limited to soy, and our mission is to replace all meat worldwide by 2050. We are currently expanding not only in Japan but also in nine overseas markets, including Taiwan and Singapore. Global warming continues to worsen by the moment. For the bright future of children and of the Earth, Next Meats will continue taking action. In April, we launched Japan’s first commercial for an alternative meat brand. We hope many people will watch it and learn about the environmental issues caused by excessive livestock farming, as well as about alternative meat, which can be part of the solution.