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Description: Sakura Craft Lab is a product line by Sakura Color Products Corporation built around the concept of “nostalgic, yet new.” This time, we had the pleasure of creating a promotional video for the 005 series. The sleek, flowing design that extends from the sakura-shaped tip is beautifully crafted, and we made a point of creating a video that would highlight that feature as impressively as possible. Also, since each of the eight pens has a beautiful color name, we animated the pens one by one in spaces inspired by those colors, and I think the result is a fun video in which the eight pens appear one after another.

Explanation: We were responsible for directing and creating the CG moving images for the promotional video for Cool One Cough Suppressant GX Plus, sold by Kyorin Pharmaceutical. While clearly conveying the product’s benefits, we aimed for a humorous presentation that would encourage as many people as possible to take an interest in a medicine that can sometimes feel somewhat serious. By incorporating a dotted texture treatment into the illustrations, we created a striking visual world that evokes classic RPGs. We would be delighted if this video helps many people learn about the product.