The music video for 10-FEET’s Asahi Super Dry × 3x3.EXE PREMIER cheer song “helm’N bass.” A mythic story depicting a messiah legend set in a post-apocalyptic world. In addition to realistic lighting, stylized symbolic effects were incorporated to create an exciting, game-like visual experience. The humanoid character animation was created using a motion capture suit, performed by Tsumugi herself.

The first music video by Miteinohanashi.

Elements, kept as simple as possible. Behavior, made as natural as possible, something that never gets old. With “10¹² TERRA,” we explored the interplay of light and shadow created by the rotation of the outer and inner shades of a white, geometric form. The source of motion is nothing but convection caused by the heat of an incandescent bulb. Without using any motorized power, we pursued a natural, beautiful, gently flowing movement of light. “LUX” — What we set out to design was not a fixture called lighting, but “the behavior of light” itself. It softly shapes the space with drifting light and shadow. A beautiful, conceptual light, here.